Diversity is a fetish among sociologists. No minority is too small, and few too deviant, for us to champion their case for recognition. In many ways, this is one of the nice things about our discipline. We start from an assumption of common humanity. Our evolutionary roots also underline the value of difference in adapting to an unknowable future. Diverse societies are inherently more resilient. However, a couple of snarky tweets over the festive season prompted thoughts about the selective nature of our attention. Clearly some diversity is less favored than others – and this is a problem for the material base of sociology.